Growth and marketing leader
Marketing should be a revenue engine, not a cost center.
I build and scale the growth systems behind that. For 25+ years I've led marketing at scale, most recently owning paid media and the full pre-auth acquisition journey across QuickBooks, Mailchimp, TurboTax, and the broader Intuit ecosystem.
What I do
Full funnel, wired to the P&L.
Performance and paid media
Running offstack media at $300M+ a year means every dollar has to earn its keep. Measurement first, then scale.
Acquisition journey
Owning everything before a customer signs in: web, partner, and acquisition marketing working as one system instead of five teams.
AI and new discovery
Search is splitting. People now find products through LLMs and agents. I lead the work on what that means for visibility and growth.
The short version
I operate where data, media, creative, and product meet. The job isn't running campaigns. It's building the machine that tells you which campaigns to run, and then running them hard.